Wednesday, 18 December 2013

Evaluation Text

1.

USE


I used a lot of traditional elements in my magazine. Firstly I used the “HAVE A PEEK” item in the corner which I took from another magazine but made it tie in with my magazine. The center of my cover is also a common feature. Having large text over your picture, which go together. I had to use this feature because it was an obvious feature in music magazines so I thought I needed to include it. The column on my contents page is also a common feature and worked well with my design so I used it. Another feature, which is common that I used, is box outs. They can have many different forms and purposes but mine is a simple Q&A asking basic questions. Talking about my double page spread, I also used coherent columns which is a must have because it tidies up the page and makes it neat. I also used drop-caps, which I think makes it more of a formal article and makes the paragraph more dynamic. Another element I used is a subscription advert, which is on my contents page. It’s traditional to use that issues cover as an example.

DEVELOP

I’m not sure how far I developed common features but simply put my own twist on them and made them fit in with what I was doing. The bars containing artist’s names on my cover is an example of this. Most people would the text simply on the side, a bit like the area above it, the bars make it look its coming out of the space not seen and turns it in to a interesting feature. A simple feature I used is the use of lines in titles, subtitles and to fill spaces. I think it makes it more formal and is an easy way to fill spaces. And I haven’t seen to many people doing the same thing. This is also a challenge but the use of shadow on a lot of elements like shapes and words lifts those features of the page a little bit and makes it a lot more dynamic.

CHALLENGE

My response to this would be simply to state that I put my own style on everything and made it my own. I took common features then used the fonts, colours, themes and formatting that made my magazine what it is and produced my final product. However I think my use of shadow on lots of things was not a common thing I saw in magazines but helped my magazine achieve a specific look.

2.

I don’t think my magazine is focused to one social group because that would limit it. I think my magazine portrays numerous images across a range of social groups. I did this by using a range of tools, the use of fonts, themes, format etc. all tie in together to give you a final image.  I used very sophisticated fonts that all carry a theme of being tall and thin. They don’t suit one genre, which makes them good for a range of social groups. I changed the colours to make it more dynamic and more interesting. They all suit each other though and tie in nicely. My contents page is formatted very simply and that was my goal. To over the top would make it more metal or radical forms of pop. To under-done would mean it was a more formal magazine that was very article heavy, I really wanted to avoid that because my younger readers would be put off. I think my magazine is in the middle of that so appealing to a wide range of people. A theme in my double page is not making it jam-packed. I filled all the spaces without making it over the top. Its simplicity will appeal to a lot of people and would work for all people. The blue is a common colour across a lot of genres so it will draw in various social groups. An obvious factor of my magazine is the wide range of artists I’ve shown to be in it. I needed to do this so I could get a wide range of consumers.

3.

The Media Institution that would want to publish my magazine is Bauer Media. They are a company that doesn’t just publish music magazines but delves into other types of magazine. But that’s not it. They also go into other areas of media like radio and TV. I think my magazine has a lot of potential in other areas of media. Maybe a underground show on a music channel brought by “Linked” could be a start. I believe they would recognize this potential. They could start us out as a music magazine, see where it goes, if successful we can see about getting onto TV or other Media formats.Also, my magazine is primarily based in the southwest. So there is also an opportunity to bring the same magazine to different regions of the country, especially for the underground segments, which are based in the local area. Bauer Media are a very diverse company and would recognize the wide range of opportunities surrounding my magazine.

4.

The audience for my music magazine is late teens to early adult. From the start I didn’t want a young audience because it wouldn’t be something I would read. I wanted it to be something that I would pick of the shelf and look at. I think I portrayed a sophisticated enough magazine that still has style and enough to draw in a reader. 

5.

I attracted my audience in many different ways using the tools I had. My images aren’t childish and my layout is formal.  I used sophisticated fonts like “Bellerose” which are thin and stylish. I tried to maintain a level of consistency throughout meaning the colour schemes, fonts, layout and images had to match. My colours changed depending on what the feature was. On the front cover I used black, brown and grey together in the side areas. These colours together with the fonts make a stylish look and would draw my audience. The layout of my contents page is an example of being formal but still maintaining a level of interest with the reader. The font on the side bar is very striking bringing it off the page, which is needed because the titles are small. Changing the colour of the numbers to red was necessary because it’s easy to recognize and is an important element on the contents page. For the content itself in the magazine, I wanted it to be interesting to read. So I set up the double page with a brief history of “Josh Holloways” band then went on to give an engaging Q&A without really serious questions because that will disconnect my audience. The box out was an added feature that I wanted from the start. It asks all the questions that fans like to know about there favourite artists and can be reused each week. 

6.

Firstly, a major thing I learned was simple navigation of Mac computers. I was used to using regulars PC's so I had to get used to navigating menus and operating efficiently. I think I have mastered a basic understanding of how to use Macs. Throughout the process of doing this task I have become efficient with pages and learnt some new skills in Photoshop. In pages I have learnt a lot and can create anything I want now using the tools I now know. The inspector tool is an example of this. I can use most of the tools available, the most useful is the wrap tool. When its enabled shapes and text don’t overlap which is frustrating so disabling it saves time. I've also recognized the use of the colour and font panels. The font panel is more helpful when applying shadows because it makes it more detailed and all the text options are in one place. The colour panel is more helpful went you want a more specific colour and the bold ones cant help you. In Photoshop, learning the magic wand tool really helps with images. I can use it to get just the person out of the background, which helped when I wanted to put my model over the title. Then I can apply the background as a separate PNG so I have two layers form the same image and adjust them separately. Apart from computer skills, I have learnt about cameras and how to get the best out of them. I've learnt how certain lighting creates a certain feel within the picture.I used my phone to take my pictures. Its got a quality camera but I also used settings within the phone I hadn't used before and had a play around with what looked the best. Once I imported my pictures, I learnt how to apply different filters in Photoshop to get a certain look. This meant using tools like Contrast, Brightness, Hue and Saturation. At first I didn't really know what looked good but once I'd had practice I knew where to go first to get the look I wanted. I have also learnt a lot of skills in on-line tools like Popplet and Prezi. They are very useful and have there own independent uses. They can all be used for different purposes and I will definitely use them again for different tasks. Overall, the skills I have acquired will be very useful in future tasks. 

7.


I have learnt a lot over the process of the course. And I feel I have covered all areas of music magazines. Not just what goes into construction but the business side. This podcast will show the whole process and summarizes what’s gone on.Back in early September, we were put in to do our preliminary task. This was to construct a school magazine cover and contents page. I had never really done anything like this before so it was a new experience. I had to take the pictures myself, edit them. Then create a plan and go into construction. It wasn’t the best piece of work I’d ever produced but I could learn from my mistakes. Once the preliminary task was done. We started research and planning for the final product. It was a long process but I needed to make sure I had a wide range of knowledge to make sure my magazine met the expectations. I conducted surveys, which found out information for our target audience. I studies fashion and how it would fit in. I also looked at how the pictures contribute to the magazine and how they have a massive impact on how the magazine will end up being presented. I did all the tasks across a wide range of online software like Popplet and Slideshare, which will also become useful in other areas because I know how to use them. Once I felt I had done enough research and planning, I moved onto the construction. During the construction I made a lot of changes from what I had originally intended. I found experimenting with all your features in different formations helped make the final product better. The process of constructing was fun and I learned a lot of skills on software like Photoshop and Pages. Overall, I’ve come along way over the course, I’ve taken a lot of skills in all areas and will definitely use the knowledge I have acquired in different things.